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Analysis of the implementation of support rural tourism - agritourism in Czech Republic from Rural Development Programme and Regional Operational Programmes
Vojtěchovská, Simona ; Pělucha, Martin (advisor) ; Kouřilová, Jana (referee)
This thesis analyzes implementation of support for rural tourism and agritourism in Czech Republic. The aim of the thesis is evaluation of existing financial support of rural tourism and agritourism in LAU 2 units (municipalities) from Rural Development Programme and Regional Operational Programmes. Theoretical part regards rural development in context of Common Agricultural Policy, and tourism, which is one of the factor of development in rural areas. Practical part evaluates subsidies to rural tourism and agritourism and their micro-regional allocation by categories of projects, like accomodation and catering, sport, multifunctional, and other facilities and trails. Primary data are received from the State Agricultural Intervention Fund and internet portal risy.cz. In this thesis descriptive, comparative, analytical and statistical methods are used.
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Nation branding rozvojových zemí
Sendrea, Veronica ; Pavlík, Petr (advisor) ; De Castro, Tereza (referee)
This Master's thesis focuses on nation branding in developing countries. Nation branding is an emerging discipline that aims to build and improve a nation's image through the application of marketing techniques. The aim of the thesis is to contextualize the nation branding of developing countries within the broader framework of the theory and practice of nation branding and development studies. The thesis is structured into three chapters. The first chapter offers an introduction into the theory and practice of nation branding and the critique attached to it. The second chapter then looks at how nation branding fits into the wider context of development studies, and the scale of its relevance for developing countries with a special focus on its application for export, FDI and tourism promotion and its significance in development co-operation. The last chapter is dedicated to case studies of application of nation branding in two developing countries: Uruguay and Thailand. The conclusion sums up the results.
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Kulturní a přírodní dědictví Posázaví-podmínky možností rozvoje cestovního ruchu
Jonáková, Lucie ; Netková, Jarmila (advisor)
Práce hodnotí přírodní a kulturně historické atraktivity na vymezeném území regionu Posázaví, základní a doplňkovou infrastrukturu cestovního ruchu.Analyzuje vhodnost území pro pěší,vodní a cykloturistiku a zkoumá možnosti pro využití území moderními formami turistiky, zejména agroturistikou,turistikou golfovou a incentivní a kongresovou.Zabývá se formami spolupráce při podpoře cestovního ruchu v oblasti a jeho podporou ze strany státu a kraje.
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Analysis of the use and implementation of existing infrastructure support rural tourism in the example of measures III.1.3 Rural Development Programme of the Czech Republic
Chadimová, Věra ; Pělucha, Martin (advisor) ; Kadeřábková, Jaroslava (referee)
The aim of the thesis is to identify and analyze the utilization and implementation of the existing infrastructure support for rural tourism in the Czech Republic on the example of Rural Development Program of the CR, actions III.1.3. The theoretical part deals with the definition of tourism infrastructure, tourism as one of the factors of regional development and the potential to promote tourism with a focus on its infrastructure. The practical part is focused on promoting tourism within the Rural Development Program of the CR. At the micro level there are assessed subsidies for the period 2007-2010. The source for analyzing is the data obtained from publicly available databases of the State Agricultural Intervention Fund and interviews with representatives of the regional offices of the intermediate body (SAIF). In this thesis descriptive, comparative and analytical methods are used. The character of the gained data is both primary and secondary. The main contribution of this work, based on the findings, is evaluation of the use of subsidies to support the tourism infrastructure within the Rural Development Programme of the CR - Encouragement of touristic activities during the 1st half of the current programming period.
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Promotion of tourism in Českobudějovicko
LEXA, Stanislav
Thesis called "Promotion of tourism Českobudějovicko" is focused on the Borovany, Trocnov and surroundings. The work was carried out field research, which revealed weaknesses in various areas of sites. It was created a product package, design of the offer innovation and a way to promote tourism.
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The support of tourism development in the chosen region
MACHOVÁ, Veronika
The aim of this work was to study the components of primary and secondary possibilities for travel in the Hluboka nad Vltavou area, to analyze the needs and requirements of visitors to this destination and to evaluate the contributions and impacts of the travel industry in the area under study. Hluboka nad Vltavou is very attractive as a travel destination and has great potential for further development because of its cultural and historical attractions. Hluboka castle dominates the town. The natural attractions of the area are also very important. In this flat country there are many hidden cycling and tourists routes. Hluboka nad Vltavou town offers a wide range of sports activities for the use of visitors; walking, swimming, golf, horse riding, tenis, volleyball and others.
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The support of tourism development in the chosen region Modravsko
KLEČACKÁ, Simona
This bachelor work aspires to describe the region of Modrava in term of tourist trade´s offer, the extent and quality, especially to focus on contemporary conditions for tourist trade, to compare the attendance rate of this region on the basis of statistic indicators in the past years. Further on to focus this work on the analysis of needs and demands of this region tourist. Introduction, theoretical part of the bachelor work, deal with the common principle of attractions of the region, existing establishments and tourist trade´s services that which needed to be analyzed furthermore. An opinion poll about the tourist´s usage and service´s quality in this region has been made. Acquired information from the analysis, about benefits and impacts that tourist trade brings to this location forms the concluding part of the thesis. Provided data could play a key role by improving the tourist trade´s conditions in this region. This very attractive region is much-sought-for especially for its diversity and beauty. Each visitor can find there everything he looks for, not only relaxation, sport, stir and entertainment, but cultural and social experiences as well.
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The support of tourism development in Vodňansko
RÁBOVÁ, Olga
All of objetcives of this bachelor were accomplished with the use of given methods Primary and secondary offers of tourism in the region of Vodňany were analysed. The further analyses comprised of the needs and requests of visitors. The work also evaluated the contributions and loses of tourism to the destination. The products that are developing most are biking and walking; angling is also very popular. During the analysis of the current condition of tourism in the region of Vodňany, it became clear that the biggest advantages of the area are high quality environment and rich history. The questionnaire survey shows that favourite sights of the region are the ruin of the castle Helfenburg, chateau Kratochvíle, pilgrimage site Lomec, and the chateau of Protivín. The survey also indicates that it is necessary to increase the number and improve the quality of sports and culture facilities, make the boarding and accommodating facilities better.
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